Yeah, this is very difficult to answer this question. Search engine Optimization is the thing you have to learn it all by yourself. I can say that there will not be any schools or colleges for SEO courses. You will get many online programs to learn SEO. But all those programs are nothing but shit. You got many websites of full of resourses on SEO. Just remember What you know about SEO is much and more important than the certificate says that you are an SEO expert. You have to spend much and more amount of time on reading article, questions in forums, websites and lastly implementation. SEO is nothing but 20% theoritical and 80% implementation.

In my sense we can become an SEO expert only when we study about Search engine algorithms. In the whole web you cannot get how search engine algorithms are written.These algorithms are completely made secret. If you have completely make a research on “How google algorithm crawls websits?” then you are said to be an SEO expert. You have to test google algorithm and learn proporly and carefully how does google algorithm works. This is time taking process. Because of this reason i said, it is very difficult to become an SEO expert.

Now!!! How to test google algorithm?
In this article i will explain few tricks to test google algorithm. If you have successfully tested those tricks then your webpage will definitely (i am not sure :D) comes in google 1st page. I have already tested these tricks. Few of my tricks are working successfully.

1)Choose some niche keyword for example ” how to become an seo expert“. Open 1st three websites and copy their contents in word document. Checkout keyword frequency for individual content. Most webmasters says google always checks 1/4 of content from starting. Now check keyword frequency for first 1/4 of content. Now you will be knowing which content is having high frequency of keywords. Keep those keywords in a notepad.

2)You made a search for How to become an SEO expert. Right!!!!
Google always checks post title keywords. Just see the figure below. Whatever you searched in google it is highlighted. Keywords are How to become, SEO expert are highlighted. From this we can conclude almost 90% of keywords should come in Post title. Next remaining 2 lines goes to site description or first 1/4 of content. From this we can conclude that maximum keywords should present in site title description or first 1/4 of content (post) .

3) This is very important step: Check backlinks for individual posts. You are searching backlinks for 1st 3 websites for choosen keywords “how to become an SEO expert?” . If any website who is bringing link from higher pr with RELAVENT CONTENT then he will rank 1st. Google always gives priority for good quality of backlinks. Well this is very simple process :D..Try to post in forum websites. I have seen this question ” How to become an seo expert” in many forums. Try to post your article with your website link in those forums. This is the direct way of getting your post position in google top 10.

4) Most webmasters says, google checks keywords in domain name. Well this is also tested. google is cecking number of keywords in domain name. Depending upon those keywords ranking is decided.

5) age of post??? Yes.. google checks age of post. But this is not the serious issue. We can bring new post with same title keywords just above the old post. That is we can rank better than old post with same title keywords. This can be done only when we optimize better than him, more backlinks than him etc etc.

6) Age of domain?? I dont know whether google checks age of domain or not. I have tested for many websites. But this factor is the least preferred. If keyword frequency is same for all websites and their backlinks are also same then google algorithm checks age of domain.

Any many tricks which cannot be explained here.In this article i have explained only about SEO (search engine optimization) but not SEM ( search engine marketing) . SEM comes under promoting our website, linkbuilding, Advertising etc etc

Many people are trying to optimize their website for search engines. submitting their websites to article directories to get good backlinks. They just think about backlink. They dont even think whether this link redirects to their home page or any internal page of their website. They dont know what is the importance of internal link power.
It is true major search engines such as google, yahoo, msn etc gives lot of importance for internal links. Most notably google, gives lot of importance to internal link power. When google spiders crawl any website they enter in to Anchor text link. Those spiders enters in to the website which is internally linked. If that website contains similar content then there may be chances for getting higher pagerank for that link when compared to home page. Just observe the below picture you will get whole information about Internal link power . Every link to a single
page on your website should contain targeted keywords which explain what is on that page, and to which you are trying to market.




After selecting the Niche you need to choose targeted keywords. Refer this article How to choose keywords inside the post??. Depending upon the keywords you have to give anchor text links to similar pages.

Actual Power of keyword
Keywords play a major role in Search engine Optimization. Let us take an example. You have build an website on Search engine Optimization. You will choose site title depending on your website which contains a rich keywords. Now you are having a sub page and that title is “Internal link power”. You are going to link your sub page to your home page. If you choose keyword ” link power” instead of “internal link power ” in the navigation bar,then your are losing much traffic from search engines and and will stand a better chance of appearing in SERPs for those keywords. Search engines likes deep search. Always be specific in your keywords.
Not only from home page try to bring link from related topics.For example you have done post on How to build links?? then in the middle of the post try to place anchor text link for Internal link power. These links should also contain appropriate keywords, which will further increase the effectiveness of your internal links.

Actual Link power
Dont bluff number of links in your home page. It looks very dirty. Visitors hate number of links in home page. And dont give links for large sentences. Always give link for short and brief sentences. In your home page different links are given different priority. Try to place limited links, in those links you can place sublinks. For example consider my sitemap, Except my home page and about me page all other links are given 20% priority. For home page and about me it is given 60% priority. Your home page is usually the page which is linked to the most, and therefore probably has the highest authority as i said before about my sitemap, or in Google’s terms PageRank, than any other page on your website. Every page that it links to will gain from the power of that link.

Where should i use my keywords???
After describing what your website is about, search engines pay close attention on the keywords you use in your Title, Heading, Body ,Meta tags and links. So make sure to provide rich keywords in those areas. Always try to keep rich keywords in the top of the page. Don’t use links in the top of the page. If user checks your post he reads from the top of the page. After seeing the link with keyword he clicks on the link. This is how you lost your visitors before completing whole page. In most cases webmasters keep text links at the bottom of the page.
Always use keywords in headings. Google,Yahoo and most search engine algorithms checks First 3 keywords. And these Three keywords should be placed in Title with H1 tags. Except title we should not use H1 tags anywhere in home page. Keeping your keywords in Headings will boost your visitors. For example let us consider this post. Here i used these keywords in title — Where should i use my keywords –.When you type - where should i use keywords - in Google i hope my site comes in first page. Using these keywords you have to maintain keyword frequency within the post. A site wide average keyword density should be 2%. Density is the measure of frequency in relation to the total word count of the page.If your page is having 200 words,and your keyword phrase appears 10 times, density will be 5%.
There are meta tags with in the HTML code.Meta tags plays a major role.When search engine crawls website it first looks Meta tags and description.There is some debate that how important the meta tags are when comes across SEO. Meta tags shouldn’t be ignored.

How Search Engine works?
Search Engines contain large amount of data.And this data was spread out in every part of the world on remote web servers.The problem of locating correct page depends up on Search Engine algorithm. Different search engines have different algorithms.For example let us take this keyword “How search engine works“. When you type This keyword (How search engine works) in google it shows total 18,400,000 indexed pages. And in Yahoo it shows total 130,000,000 indexed pages. This website computer.howstuffworks.com takes first place in google for the given keywords ( How search engine works) . but it shifts to shifts to 3 position for the same given keywords in yahoo. From this we can understand different search engines have different algorithms. In order to understand the methods and techniques to position your website pages for higher ranking in search engines, the knowledge of the basic functioning of a search engine is must.

Search engine is a computer software.Every year search engine algorithm changes with improved technologies to provide better search results.All search engines does the same function as collecting data ,organizing, indexing and serving results in their own ways. the functions of search engine can be divided in to following:

* Crawling pages from the internet.
* Organizing and indexing the web pages.
* Storing website content.
* Search engine algorithms and results.

How search engine works?????
When we submit our website link to search engine it crawls data. search engines crawls using bots and spiders. It has to crawl millions of pages so it takes time for indexing our data. The crawler or web spider is a computer software program that can download web content , and then follow hyper-links within these web contents or pages to download the linked contents.

The crawling continues until it finds a logical stop, such as a dead end with no external links or reaching the set number of levels inside the websites link structure. If a website is not linked from other websites on the internet, the crawler will be unable to locate it. Therefore, if the website is new, and has no links from other sites, that website has to be submitted to each of the search engines for crawling.News and media sites are crawled regularly by search engines like google ,yahoo, msn why because they need to update their information in servers and display latest search results.Usually search engines crawl only a few (three or four) levels deep from the homepage of a website. The term deep crawl is used to denote that the crawler or spider can index pages that are many levels deep. Google is an example of a deep crawler.After crawling the pages they gather huge amount of data and store them in their database.This is how search engine works.

Enjoy.....;)