I have brought a website builder named "Trellian Webpage".
WebPage Features
Import pages
You can easily download the current version of your web pages for editing.

Absolute positioning of HTML elements
Makes layering elements easy!

Color highlighted HTML Editor
Simplifies source code editing.

Meta Tag editor
Meta tags help to describe your pages to visitors and search engines.

Drag & drop interface
Drag elements, such as images, rather than trying to edit the code.

Built-in document spellchecker
No more uploading pages with spelling mistakes!

Easy image conversion and resampling tools
Convert images to various formats.

Undo function
Easily undo any changes by clicking the undo button.

Split screen editor mode
Edit your source code and instantly see the changes to your page.

Preview mode
Preview your page in various resolutions eg. 640x480, 800x600 and 1024x786.

Intuitive Interface
The most commonly used features are easily accessible via buttons.

Download Here: http://www.trellian.com/webpage/download.htm

HTML Validation and SEO Process
HTML Stands for Hyper Text Markup Language. An HTML file is a text file containing small markup tags. The markup tags tell the Web browser how to display the page. Simply the purpose of html is to create the webpage, normally static webpage. A website consists of many webpages.

Many SEO Guys doesn’t know the importance of HTML validation, they perform other seo techniques to improve the rating of their websites but due to ignoring the HTML Code Validation in some keywords they stand second rather than first. Some SEO Guys say that HTML Validation is not a part of seo process and it should be ignore. According to me this is totally ignorance because you can understand yourself that website is developed due to HTML and if the Code of HTML is wrong or not according to the standard of w3c then it will hurt your seo process, I can’t say that it hurts badly or small injection but it hurts, as if during the crawling of search engines robot if html code is written wrong then robot will ignore the content within that particular html element, no matter whether the content is simple text or containing your important keywords.

Example

Let us consider we have two important keywords which are free tutorials and php tutorials and we have implemented these two keywords in two different places individually. We have implemented first keyword in h1 tag and other keyword in alt tag, so if we write code some think like this “<1h>free tutorials” and for second keyword “for alt attribute that resides in img tag if we use atl="php tutorials" then you can guess after viewing the code that search engine will totally ignore those keywords that resides in these tags.

I can guess that still some seo guys reading this article are saying that how it is possible because if we wrongly write h1 tag then we can catch this mistake because the text will not become bolder and bigger. But brothers what for wrongly use of alt tag can u catch it too, very difficult. So please make sure to validate your code before moving it to production. Make your habit to have html validation as it is one of important seo techniques.

In my other post which name is SEO project plan, I recommend HTML Validation. Please read this post.

Recommended website for HTML Validation

http://www.validator.w3.org/

If you have any question related to this topic, please ask it in our comments section. Your question will be answer as soon as possible.

Web Directories influence in SEO Process
Web directory allows any person to submit his website by selecting appropriate category so that users can visit that website. Basically web directory is a series of Web Pages, categorizing links to other websites. The websites that are displayed by web directory are not indexed by any search engine robots, infect all sites that are indexed are submitted by users. Web Directory is also called Link Directory. It specializes in linking to other web sites and categorizing those links. Directories have various types of listings, often dependent upon the price paid for inclusion:
• Free Submission – No charges for review and listing of the site
• Paid Submissions - a one-time or recurring fee is charged for reviewing/listing the submitted link
• Reciprocal Link - a link back to the directory must be added somewhere on the submitted site in order to get listed in the directory
• No Follow - there is a rel="nofollow" attribute associated with the link, meaning search engines will not follow the link and will not able to check any website link placed in the web directory
• Featured Listing - the link is given a premium position in a category (or multiple categories) or other sections of the directory, such as the homepage
• Bid for Position - where sites are ordered based on bids
• Affiliate links - where the directory earns commission for referred customers from the listed websites


Types of Web Directories
There are normally two types of web directories, one of them is Human-edited directories and other one is Bid for Position directories.

Human-edited Directories
A human-edited directory is created and maintained by editors who add links based on the terms and policies particular to that directory. SEOs normally targeted these directories as links from any reputable source will improve their raking in the search engines. Some web directories may prevent search engine from rating a displayed link by using redirects, no follow attributes or other techniques. It’s become now common routine for SEO guy to submit his site to the web directories to get vital back-links and improve his website position in Search Engine.

Bid for Position directories
Bid for Position directories or also known as bidding web directories, are paid-for-inclusion web directories where the listings of websites in the directory are ordered according to their bid amount. They are special in that the more a person pays the higher up the list of websites in the directory they go. If your website is highly listed then it is maximum chance that your website will be visited by user. In other words, it’s all about Money. You have to spend some Money in order to get some Money.


Process of submitting website to the web directory

You just go to the web directory, select any category that is related to your website and then submit your website. After that editor checks your website that u submitted against any category and then its up to editor whether he/she accepts or rejects your website depends upon some criteria according to web directory.

Steps must be in your mind while submitting your site to the web directories

1)Make sure that your website is ready and must be ready 100 percent with no broken link in any of the page. Good web design and fast loading pages having lot of content.

2)Select appropriate category while submitting your website to the web directory. If you have any confusion simply put your keywords in the search area and then performs the search process and from the results of search process you will come to know the categories which are directly related to your website (Most of the web directories not give such facility).

3)Before submitting the website it is very satisfactory to read first the terms and conditions of the web directory. Follow their instructions to have your website listed in their database.

4)While Submitting your website , please describe your website openly that for which purpose your website is, because you cannot optimize your website in the web directory using alt tags, heading tags or other seo techniques to get listed. So description of your website is very important part during the website submission in the web directory.

Most Popular Web Directories

1)Yahoo
Yahoo is the very popular and very powerful web directory so far. So you must submit your website to the yahoo in order to get high traffic. Please visit dir.yahoo.com/ if you want to submit your website.

2)Dmoz
The largest directory of the web.Lycos, AOL Search, AltaVista and HotBot feature Open Directory categories within their results pages. As ODP is now the directory listing source for many search engines, so you must have to submit your website too in DMOZ. Its open content is mirrored at many sites, including the Google Directory so without any delay submit your website at Dmoz. Please visit www.dmoz.org/ if you want to submit your website.

If you have any question related to this topic, please ask it in our comments section. Your question will be answer as soon as possible.

Social Bookmarks and their importance in seo campaign
What are Bookmarks?

Sometimes during the surfing of different websites in internet you like some websites and then save these websites in your favorites as a bookmark. Whenever you want to access those websites you just go to the favorites folder and then click over that particular website that you want to access. Normally when you bookmark any website to favorites folder then during this process the title of that website is visible in Name: textbox and by default the Create In: field contains the path of your favorites folder, you can organize that website over folders that you made in favorites folder for categorizing the website in order to quickly easy access the website of particular category.

Example:- You are reading the article related to search engine optimization so if you like this article or blog then you also wish to save this in your favorites folder for easy access at next time, it also prevents you to learn the url of the website, so you will click over favorites menu and click over Add to favorites and then its up to you where you place the website, but I refer you to make new folder and name it as seo and then save this website there and every time when you like any website that is related to seo then save that website too in seo folder located in your favorites in order to categorize the website.

Tip: - Always save your website in relevant folder in favorites folder.

So this is all about the bookmarks but what are the social bookmarks.

What are Social Bookmarks?

A social bookmarking website is the website where a user can save his/her favorite bookmarks that can be accessible from any computer connect to the web from any place. The need of doing this is that you can access your favorite website from any where, not from only your pc.

How can I add my favorite websites in Social Bookmarks websites?

For this you will have to make you account in any website that is giving you free service of social bookmarks. Create your account, for example you make your account in StumbleUpon (A very famous social bookmarks website), after creating the account in StumbleUpon you will read a message their to download the toolbar of StumbleUpon. You will have to download and install the toolbar of StumbleUpon and you will see that particular toolbar under the address bar of internet explorer. Now whenever you connect yourself to internet, first connect yourself to StumbleUpon from StumbleUpon tool bar and then whatever website you like just click over add to stumble, if that website is never ever added to stumble upon then you will get a popup window, there you will provide the description and title of your website and from categories put that website in StumbleUpon category so that other users at stumble upon can access that website too by following the category. Same procedure offers other Social Bookmarking websites.
The social bookmarking websites provides user option to make bookmarks private or public.

Role of Social Bookmark in better search engine optimization

As you know back-links are very important in seo process. Social Bookmark is a good SEO tool for you to get more back link and higher PR.

Social Bookmarks also brings you traffic to your website.

Some Popular Social Bookmarking websites
1) www.stumbleupon.com/
2) digg.com/
3) del.icio.us/
4)www.spurl.net
5) www.furl.net/
6) www.google.com/bookmarks/
7) myweb.yahoo.com/
8) www.simpy.com/

SEO Techniques from Beginners to Professionals

An effective seo campaign leads you to the success, so work over effective seo campaign by following these fundamental phases.

1. Choosing relevant keywords (Keywords Optimization)
2. Optimize your webpage according to targeted keywords (On Page Optimization)
3. Getting quality inbound/ backlinks to your pages (Off Page Optimization)

Phase I: Keywords Optimization
The first phase for effective search engine optimization campaign is choosing relevant keywords or key phrases for your WebPages. Keywords are the words that user type in the search box to perform a searching process. The right keywords are those that clearly describe the aim of content that your website have.

Getting good position doesn’t depend upon targeted keywords infect it depends upon proper placing of these targeted keywords in your webpage and how many quality external links your webpage is getting. But if you have chosen wrong keywords then please replace them with appropriate targeted keywords because search engine will kick out your website if they found irrelevant keywords.

So let’s start with the homepage of your website. Look at the content of the homepage and put relevant keywords and key phrases according to the content placed in the homepage. Try to form three to four key phrases, since competition for key phrase is very fierce and it is very difficult to get a top position against one keyword or key phrase that your website have. So please choose at least three to four keywords or key phrases.

Difference between keywords and key phrases
Let’s suppose your website is providing tutorials service of php programming the targeted keywords in this scenario will be php, tutorials. But as you know normally people perform search using keyphrases so please put keypharase also in your webpage, especially in meta keywords tag. For the above example the relavent keyphrase for php tutorial website will be php tutorials, php scripts, free php tutorials. I hope no you have better understand the difference between keywords and keyphrases.

Once you have selected targeted keyphrases the next step is to check the demand of these keyphrases and then reselect the keyphrases according to the demand. We shall first check the demand of your selected keyphrases by going to Overture's Search Term Suggestion Tool:
http://inventory.overture.com/d/searchinventory/suggestion/

Overture is a very popular pay-per-click search engine. You will then type each of the keyphrases that you selected, and see how many people search for those keyphrases. This tool will show you only those searches performed in Overture (and only in one month time). However, the relative popularity of each search term will be very similar in other search engines as well. In addition to telling you if your selected keyphrases are popular among the people, this tool will show you other keyphrases that you may not have thought about, which may even be more relevant and fruitful to your site.

Now the next step is to check how many competitors you have against your targeted keywords and keyphrases. Again goes to the above example of php tutorials website, there are lot of competitors against keyphrases like php tutorials, free php tutorials and advance php tutorials, so please try to create keyphrase other than these (Work on these too but if you want to get listed in the first page of search engine very soon then please also work over newley developed keyphrases) such as php tutorials websites, php programming, php tutorials world.

Having said that, get your list of keyphrases, go to Google and type-in each of them in the search box. Enter your keyphrases within quotation marks, and see how many results each individual query produces, making a note of those with a relatively small number of results (less competition). You will stick with the keyphrases that:

1. Best describes the content of your page.

2. Is a popular search term according to Overture's Search Term Suggestion Tool.

3. Generates a relatively small number of competitors after performing the Google search.

After thuis, you will put your selected keywords through out in the content of your webpage, but it is very best that the beginning of webpage must have targeted keywords. Place your keywords in heading tags, in title of webpage, in alt tags are plus points.

Phase II (On page Optimization)

Once you have chosen your keyphrases, the next phase is to optimize your page for those keyphrases. You can do that by placing your keywords in strategic locations within your page. Following are tips and steps you must follow to optimize your page:
Keyphrases in the web page title

1. Create a descriptive title for your page: Your web page palys very vital role because it is what the search engines display as link text as the result of a search. The title must include your main keyphrases, at the same time it must describe you’re the purpose of website very well and should entice readers to visit the website.

2. Try to start your title with the words search engine users will most likely use (your targeted keyphrases).

3. Try to Put your main targeted keyphrase at the beginning of your page title (keyphrase prominence) and keep your keyphrase together (keyword proximity)

4. Put your second keyphrase somewhere else in the title to attract search engine.

5. Make the title short (8 words or less). Your page title must not Long.

Keyphrases in Keyword Meta Tag
Now a days Search engines rarely use the Keyword Meta Tag any more (Google completely ignores it). However, you must place a list of your main and secondary targeted keywords in the Meta Keyword Tag of your page, just in case search engines decide to use them again in the future.

Keyphrases in Description Meta Tag
The Description Meta Tag is still important in the eyes of search engines, since some search engines use them to elaborate on the results link. So you must remember following points:

o Place your keyphrases (main and secondary) in your Description Meta Tag.

o Always Make your description 'descriptive , concise and be professional.

o Always Make it short (25 words or less).

o Don't make your description sound just like a collection of keywords, It must give sense to the search engine.

o Keep your keyphrases together(keyword proximity).

Keywords in the body of web page: It is important to use your keywords at every location on your page, since this will help the search engine determine the topic of your page. Follow these tips and tricks as much as possible, since they will help search engines determine your page's relevance to your chosen keyphrases:
o Use your keyphrases several times, and place them as close to the top of the page as possible.

o Place your keyphrases between Heading Tags in the first two paragraphs of your page.

o Place your keyphrases in the strong type phase at least once.

o Always repeat your keyphrases often to increase your keyphrase density. Repeating your keyphrases between 5 to 10 times for every 100 words in your page is considered effective.

o Since you have to repeat your keyphrases often, be careful not to make your text sound awkward. Your visitors must be able to read your page fluently and effortlessly. Remember that in the end it is your readers who will decide if your page is worth the time they spend on it. A pleasant experience will make them more likely to come back and visit the page.

Web Page Design Considerations:
o You must make your page easy to navigate by the crawlers. Search engines heavily favor text over graphics and HTML over other flash, infect search engine hates flash.

o Use text heavily, especially in your navigation bar. Always try to avoid placing text in graphic format since the search engines won't be able to read it.

o Create a Site Map that includes all the web pages in your site, and place its link close to the top of the homepage. When the search engine follows the site map link, it will find and index all the pages in your site! So do follow this tip.

o Avoid frames. Search engines have trouble following them, search engines hates fame to crawl.

o Avoid Flash and JavaScript: search engines don't like either one. If you are using flash, make an HTML version of your site available to your readers and also to the search engines. If you use a JavaScript navigation menu, include an alternate text menu at the bottom of the web page, so it can be followed by the crawlers.

o If you are using a left navigation bar then it is plus point because the search engine will read it before the body of your page. Make sure you include your most important targeted keywords there, too.

o Make sure that all internal pages link to website’s homepage.

o Don't try to mention all your services in one page. It will really confuse the search engine.
This is pretty much all you have to do to make sure that your page is optimized for your chosen keywords. The next and final phase to increase your site's ranking is Off Page Optimization


Phase III (Off Page Optimization)
The last step is to make sure that you are getting backlinks from the best directories and from lots of quality sites with a topic related to your website. The best search engines, especially Google “visit" the web looking for links to your site. They interpret a link to your page as a vote, and the more links (votes) you have coming from quality webs sites the higher your web page PR will be, and the higher the possibility that your page will achieve a good position in the search results pages. It's very simple. Follow these steps to get the quality links you need:

1. Getting listed in DMOZ:
The Open Directory Project (http://www.dmoz.org) is the world's largest and powerful directory. Being listed in this directory is important because it is used by Google and AOL to build their directories. To get listed is free, but it may take a lot of time, sometimes two weeks and some time few months to get listed, which can be a bit frustrating. However Open Directory Project listing can significantly increase your webpage PR in Google, so you must take the time to submit your site and do it right (list your site in the relavent category and strictly follow their submission rules and regulations). For how to get listed in the Open Directory website goes to: http://www.dmoz.org/add.html.

2. Getting listed in Yahoo!:
Yahoo has also very largest web directory. Submissions of websites to Yahoo! are no longer free for commercial web sites. A link getting from Yahoo’s directory is one of the best links you can get, and it is worth the money you spend getting listed.

3. Submitting articles:
Always submit the articles in other websites who offer the services of articles submission. There are many web sites where you can publish articles in your field of expertise. This is a best way to establish yourself as an expert and to drive quality traffic to your web site. You must include your resource box at the end of your article. A resource box is a small paragraph that contains brief description of you and your business, where you must include a link to your site. This way, every time somebody picks your article and publishes it in their website or newsletter, your link will be there for readers and search engines to see, follow and crawl.

4. Exchanging links with reputable sites:
You should try to find quality sites that are relevant to your site's topic (not direct competitors), and ask the webmaster for link exchanging. This will give you highly targeted traffic and will improve your web page PR.